There’s little doubt that 2020 was an unprecedented 12 months, requiring actual property professionals to activate a dime and implement a number of recent concepts, methods, and views of their companies. The easiest way to satisfy these challenges? Tried-and-true recommendation from different actual property brokers and brokers who had been going by way of the identical factor. 

We’ve gathered all of our Lesson Learned articles for this 12 months for a glance again at the perfect recommendation, a possibility so that you can take a look at these profiles you might need missed, and an opportunity to remind your self that in relation to the observe of actual property, there’s no such factor as one-size-fits-all. 

Jamie Safier

As a high luxurious agent for Douglas Elliman in New York Metropolis, Jamie Safier places a lifetime of expertise to work creating optimum outcomes for his high-powered shoppers.

Whether or not shattering value data for his listings or advertising and marketing among the most iconic properties within the metropolis, he has discovered that to attain nice issues within the metropolis that by no means sleeps, it’s important to be able to hustle 24/7. Read more.


Troy Palmquist

Because the founding father of The Handle Actual Property firm and an advocate for indie brokers, Troy Palmquist brings his trademark excessive vitality and branding savvy to the observe of actual property.

Whether or not he’s writing, talking, or testing properties, he’s all the time searching for methods to speak and share his ardour for actual property. Right here’s how he finds studying alternatives in all places he goes. Read more.


Matthew Szalecki

Actual property dealer and Inman contributor Matthew Szalecki loves operations, processes and the way in which folks work. As director of brokerage operations at Fathom Realty within the Analysis Triangle space of North Carolina and proprietor of Household Constructing Firm, Szalecki is used to having all of the solutions.

Learn the way he discovered early on that in relation to shopper care, your function is to coach as an alternative of advise. Read more.


Caswell Cooke

Even in case you have a excessive profile in your local people, it doesn’t all the time translate into new enterprise.

In response to Caswell Cooke Jr., a Rhode-Island-based Realtor with Berkshire Hathaway HomeServices New England Properties, it’s necessary to attach — and reconnect — along with your community to earn each shopper and each itemizing. Learn the way he discovered to work his community extra successfully. Read more.


Kaye Placeres

As an actual property agent with deep roots in markets all through the D.C.-metro space — she moved there on the age of three — Kaye Placeres considers herself a “private transition advisor.”

She presents her space experience, perception and service-oriented strategy to consumers and sellers all through this high-powered metro market. Learn the way Placeres discovered to place her identify and her repute entrance and middle to get extra shoppers and make long-lasting connections. Read more.


Leslie Guiley

As a co-founder of BloomTree Realty and the corporate’s chief working officer, Leslie Guiley places a precedence on environment friendly programs and processes. She’s discovered that cultivating nice partnerships helps her brokerage do extra and reply higher to market circumstances, in each sizzling markets and difficult ones.

Learn the way the COVID-19 disaster introduced out the perfect in her current partnerships — and helped her develop new ones. Read more.


Tania Isacoff Friedland

Born and raised in Manhattan, Warburg Realty’s Tania Isacoff Friedland is an area market skilled. What units her aside, nonetheless, is the bespoke service she presents to consumers and sellers in her space — leading to greater than $1 billion in gross sales over the previous decade. 

On the coronary heart of her service philosophy? A mindset that retains the give attention to the shopper and helps them discover their best choice, it doesn’t matter what’s occurring out there. Read more.


Lengthy Doan

With the ninetieth largest independently owned brokerage within the U.S. in addition to the No. 1 independently owned brokerage in Minnesota, Lengthy Doan has spent nearly three many years constructing his skilled repute and the enterprise of his goals.

Learn the way he discovered that an important a part of succeeding in actual property helps consumers, sellers, brokers and workers to attain their goals as effectively. Read more.


Leah Robinson-Christian

As a high producer with a laundry listing of designations and certifications, Leah Robinson-Christian.

brings a excessive stage of information and professionalism to her shopper work in each the Fayette County and Atlanta markets she serves.

Like many good actual property brokers, it’s her understanding of people who helps her work so successfully with each consumers and sellers. Learn the way she discovered to belief her inside “nonetheless, small voice” when evaluating shoppers and sustaining her personal safety. Read more.


Lisa Robinson

Lisa Robinson’s many years of award-winning expertise as considered one of Atlanta’s high actual property brokers have allowed her to work on every thing from Olympic venues to multimillion-dollar, luxurious houses.

Alongside the way in which, she has constructed a formidable repute for skilled management and a shopper roster of top-flight executives, athletes and leisure figures. Learn the way she discovered to hone in on the standard of her enterprise relationships, moderately than taking part in a numbers sport. Read more.


Leslie Turner, Mary Lou Wertz and Olga Web page

When COVID-19 shutdowns started to have an effect on markets throughout the nation, actual property brokers had been compelled to regulate their advertising and marketing, administration and operations virtually in a single day. For individuals who lacked sturdy skilled networks and help, the transition was, in lots of circumstances, harder.

For the ladies of Charleston’s Maison Actual Property — co-founders Leslie Turner, Mary Lou Wertz and Olga Web page — the teachings discovered from nearly a decade of shut collaboration had been put to good use, conserving offers collectively and persevering with to make actual property goals into actuality. On this e mail interview compiled by the three co-founders, learn how they put their previous experiences to work within the wild new post-COVID world. Read more.


Allen Johnson

Washington, D.C.-area dealer and investor Allen Johnson has achieved an array {of professional} milestones, together with an look on HGTV’s Home Hunters and recognition as a frontrunner in his discipline. Nonetheless, his day-to-day focus is extra more likely to be on the shoppers he serves moderately than on skilled accolades.

Learn the way his private journey — and the teachings he’s discovered alongside the way in which — shapes the way in which he thinks in regards to the shoppers he works with and the advantages of a profession in actual property. Read more.


Ryan Boykin

From its small enterprise beginnings to its present transactions of $1 billion yearly, Denver’s Atlas Actual Property has skilled exponential development and made co-founder Ryan Boykin a number one voice in the actual property funding area. 

With greater than 6,000 models bought and three,200 beneath present administration, Boykin’s profession is a testomony to the business-building energy of actual property. Learn the way he acquired began and what he discovered alongside the way in which. Read more.


Creig Northrop

As founder and CEO of Northrop Realty, a Lengthy & Foster Firm with greater than 200 energetic actual property professionals serving the higher Baltimore/D.C. metroplex, Creig Northrop, alongside along with his spouse Carla, have created a rising brokerage by way of an emphasis on the shopper expertise.

Learn the way Northrop turned a expertise for gross sales and a willingness to go the additional mile right into a brokerage that spawned 10 new places of work and $1 billion in transactions inside its first 12 months. Read more.


Lanissa Sudler

Being a brand new agent will be troublesome, particularly when you find yourself tackling powerful setbacks and shoppers need to you for assist.

Lanissa Sudler, an agent with Connections Realty Group in Atlanta, discovered early on that exhibiting up for shoppers means making their wants and considerations your individual. Try her story of how she discovered that typically it’s important to go that additional mile. Read more.


Do you need to be featured on an upcoming “Lesson Discovered” column? Attain out to us here!

Christy Murdock Edgar is a Realtor, freelance author, coach and advisor with Writing Real Estate. She can also be a Florida Realtors college member. Comply with Writing Actual Property on  FacebookTwitterInstagram  and YouTube.

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