There’ll all the time be one thing larger in L.A.’s luxurious actual property market. There’ll all the time be one thing higher. There’ll all the time be one thing newer.

In a market the place each dwelling builder is continually making an attempt to one-up the remainder, spec builders — those that construct houses with no purchaser lined up, together with extravagant mansions that always purpose for greater than $10 million — are keen to strive absolutely anything to set their properties aside.

The builders behind the Pendry Residences West Hollywood, a brand new complicated of 40 luxurious houses on Sundown Boulevard, have their very own technique: Throw in a supercar.

Pendry just lately introduced that, for $16 million, a two-story penthouse will include a one-year lease on a McLaren 765LT automobile, in addition to a showroom to retailer it in. Spanning 1,719 sq. toes, the stylish five-car storage is related to the house by way of non-public elevator and features a washroom and $400,000 design allowance that patrons can use to customise the area.

They’re banking on exclusivity; the 765LT supercar is one among solely 765 set to be obtainable, and the 2020 allotment has already bought out. The penthouse consists of different highlights to sweeten the deal, similar to a non-public terrace, spa and entry to the Pendry lodge’s facilities, which embody new eating places by Wolfgang Puck.

It’s not the primary time a developer has tossed in some million-dollar goodies to shut a deal. As spec builders purpose for increased and better gross sales, the record of add-ons grows as nicely.

In 2017, spec developer and purse tycoon Bruce Makowsky set a document when he listed a 38,000-square-foot Bel-Air mega-mansion for $250 million, which on the time was the priciest itemizing within the nation. The gargantuan price ticket included a smorgasbord of facilities: a Hobie Cat sailboat, a helicopter used within the Nineteen Eighties motion collection “Airwolf” and a $30-million fleet of unique automobiles and bikes, together with a Bugatti, an Allard and a Rolls-Royce.

Just a few years earlier and some miles east, Makowsky additionally put a Beverly Hills mansion available on the market for $85 million. That one got here with a towering sweet wall, a reproduction of James Dean’s bike and a $200,000 sculpture of an enormous blue hand grenade.

Developer Nile Niami took the same strategy when itemizing his spec mansion dubbed Opus for $100 million, however threw in a bit extra alcohol. Along with two automobiles — a Lamborghini Aventador and a Rolls-Royce Daybreak — the nine-figure worth additionally tacked on two absolutely stocked bars and a vault crammed with Champagne.

Some developments, similar to the Thermal Club in Coachella Valley, strive attractive patrons with a way of life. The motorsports neighborhood holds 268 dwelling websites, and most of the homes boast 20-car garages that open to one among 4 racetracks unfold throughout the 426-acre compound.

Owners can eat breakfast pit-side whereas mechanics prepared their automobiles for a day on the tracks. For an added month-to-month charge, staffers will hold their homes clear and stocked with groceries.

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