If 2020 has proven us something, it’s that most of the ways in which we’ve performed issues up to now can change in a heartbeat. Though actual property gross sales proceed to remain sturdy, we’ve realized new methods of promoting, communication, and getting by way of an actual property transaction.

The Low cost Actual Property Brokerage

In 2015, 1 P.c Lists was fashioned and instantly disrupted its native actual property market by offering a full-service expertise for itemizing shoppers whereas solely charging one % fee. This re-envisioned the low cost actual property dealer that had been performed for years.

The logic behind this transfer was to seize an enormous itemizing market share and use that as leverage to generate a a lot bigger pool of consumers for his or her brokers. The corporate was constructed from the bottom as much as be extraordinarily environment friendly and is modeled after firms similar to Amazon, which dominate by decreasing their margin and specializing in a better quantity and higher firm effectivity.

Although their listing-side fee is closely discounted, the corporate gives a purchaser agent fee that’s nicely inside trade norms to attract most exercise for his or her listings. The brokerage handles all features of the transaction, simply as different conventional actual property brokers do, however it has merely diminished their margin to offer extra worth to the house vendor.

In a similar way to different tech-based retailers, the deal with buyer expertise, and particularly worth for the consumer, has created an exponentially rising sphere of previous shoppers who’re extraordinarily loyal to the corporate.

Brokers at 1 P.c Lists rapidly discover that they do extra offers with much less effort, and their work/life steadiness drastically improves. In brief, they acquire a aggressive benefit that has shoppers chasing them somewhat than they should spend numerous hours chasing the consumer. On account of these components, the agent retention price at 1 P.c Lists has been extraordinarily excessive.

Historical past

When founder and present CEO of 1 P.c Lists Grant Clayton determined to do this new manner of working a brokerage, he had no expectation of increasing into an actual property franchise. The overwhelming success was adopted by explosive progress into new markets. Additional success satisfied Clayton and his staff to spend money on constructing this mannequin right into a franchise.

Grant’s perspective is easy, “Most brokers and brokers exhaust numerous {dollars} and time attempting to persuade their shoppers and different brokers that they’re superior, regardless of having comparable charges, advertising and marketing methods, and fee splits,” he defined. “Our purpose is just model consciousness, to point out potential shoppers that we will accomplish that way more whereas charging a lot much less, and displaying brokers a better and truly extra worthwhile approach to do enterprise.

And whereas agent turnover at conventional brokerages stays excessive, virtually all of 1 P.c Lists preliminary franchises had been bought by their very own brokers. That easy truth speaks volumes of not solely their private stage of success, however their perception within the product.”

Digital Advertising and marketing

Clayton believes that the most important pain-point of many brokers is digital advertising and marketing. The corporate’s focus from its inception has been branding within the digital area each regionally and nationally. 1 P.c Lists has partnered with a number one actual property search engine marketing and digital advertising and marketing firm, One Click on search engine marketing. They bring about to the desk over 20 years of expertise in the actual property vertical to offer skilled, cost-effective digital advertising and marketing efforts for his or her brokers and franchisees.

To Clayton, that is essential as a result of, “We would like our brokers and franchisees to deal with what they do finest, which is to construct relationships and do offers. Digital advertising and marketing is extraordinarily vital, however very complicated. Our confirmed course of gives an economical choice so our individuals don’t should determine it out for themselves and so they can deal with what they do nicely, which is develop their enterprise.”

1 P.c Lists has seen unbelievable success with their franchise gross sales inside the first six months increasing into a number of states with extra within the pipeline. Learn more about franchise opportunities.


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