Cloud-based gross sales and advertising and marketing options platform BoomTown has acquired back-end software program answer Brokermint, the corporate introduced Tuesday.

Brokermint supplies automation of key back-end facets of the enterprise, just like the digitization of transactions, fee monitoring, agent oversight, accounting and extra. With its acquisition, BoomTown will be capable to amplify its footprint on the {industry}, changing into one of many solely “built-in, end-to-end options addressing each facet of the true property transaction life-style,” the corporate acknowledged.

Grier Allen

“BoomTown is consistently analyzing methods to ship and improve ROI for our purchasers and drive their success,” Grier Allen, CEO & President of BoomTown, mentioned in an announcement. “Our current platform is unparalleled in its means to generate, have interaction, and convert prospects. By leveraging the ability of Brokermint’s industry-leading transaction administration and accounting capabilities, and monetary analytics, BoomTown now has a whole lead-to-close answer, so purchasers can effectively and successfully handle your complete prospect lifecycle in a single system.”

A press launch issued by BoomTown identified that the 2 corporations had been strategic companions for quite a lot of years previous to figuring out how a lot a whole integration of Brokermint into BoomTown might generate much more worth for the 2 corporations’ purchasers.

Andrew Chishchevoy

“I’m very excited to share such an enormous win for Brokermint, BoomTown, and most significantly, our purchasers,” Andrew Chishchevoy, CEO and co-founder of Brokermint, mentioned in an announcement. “This acquisition will carry unbelievable assets to speed up improvement of the platform and drive much more worth for BoomTown and Brokermint purchasers.”

Again in November, Brokermint introduced a technical integration with Chime, permitting for two-way knowledge paths between the 2 merchandise.

In the meantime, BoomTown, in December, introduced an integration with Sisu, a platform for empowering actual property enterprise by means of efficiency measurement and knowledge evaluation.

The brand new acquisition is not going to affect both of the businesses’ present integrations with different platforms, a spokesperson for BoomTown clarified to Inman in an e-mail. For the foreseeable future, Brokermint will stay “CRM agnostic” and BoomTown will stay “transaction administration agnostic.”

Email Lillian Dickerson

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